On the 11th of October TechBrief was held for the 6th year in a row – and for the 4th time in the heart of Arlanda Airport in the conference rooms at Radisson Blu SkyCity. Like last year, TechBrief was held as a 1-day event, and a strong line-up of 9 international consumer tech brands met with no less than 40 tech and lifestyle editors from the four Nordic countries.
According to the TechBrief tradition, the day started with 20-minute presentations from each brand – the so-called “brief” – where editors were updated on new products and technologies from participating brands. So, excitement was great when the doors after lunch opened to the product exhibition and the editors finally got their hands on the products which the brand representatives had been teasing about all morning.
At the exhibition, editors got to try the newest gamings peripherals such as headsets and mice, have a close look at new cooling products and mother cards, explore the newest products within networking technologies, explore how intelligent light can throw thousands of colors around the room – and much more. The line-up for this year’s TechBrief counted both newcomers and experienced TechBrief brands, and when the last editor boarded his flight back home after the event, satisfaction was easy to track amongst brands:
– TechBrief is a great way to meet a wide audience of editors in short time. The set-up is good and very time effective for us, says Pål Vatneberg, Nordic Country Manager for NETGEAR, who participated at TechBrief for the third time.
Also the editors were satisfied with the outcome of TechBrief:
– TechBrief is a melting pot where you get it all served at once. It is a great opportunity to become updated on the latest news and to coordinate product test for the fall, says John Alex Hvidlykke, who is editor at the Danish tech media Lyd og Billede, which also has sister sites and magazines in Norway and Sweden.
At TechBrief, seeds were planted for interesting news articles and reviews this fall – so keep an eye on the participating media’s news feeds the upcoming weeks and months – we sure will do too.