TechBrief was held last Thursday, 12th October 2017, and was yet again a great success! A total of 40 editors and 9 brands travelled to Arlanda Airport in Stockholm to attend the 5th TechBrief. The participating brands presented and showed off various consumer tech products, and editors from all over the Nordic interviewed the brand representatives and explored the products.
TechBrief 2017 is now over, and what an interesting and fun day! The day began with the participating brands giving a 20-minute presentation to the participating editors. The brands both presented new and existing products as well as new tendencies within the tech field.
After the presentations the brands got to show their products at the joint exhibition, while the editors got to network with the brand representatives, make interviews and have a closer look at the showcased products. The showcased products ranged cases, mothercards, drawing products, USB bolts, wifi extenders, keyboards, tvs and laptops… We also enjoyed watching Acer’s caricaturist draw the participants.
As something new, TechBrief was this year held as a one-day event instead of a two-day event, and it was a great success. The exhibition space was bigger, but the intimate atmosphere was maintained and there was still enough time to talk to everyone.
Not only was TechBrief an interesting day for us at Related, brands and key media also got to network and arrange reviews. The great editor appearance bear witness that more coverage about TechBrief and the participating brands will come, so keep an eye on the participating media news feed the upcoming weeks – we sure will do too.