Attending editors will be filled with information and impressions after TechBrief. In just one day they will meet at lot of brand representatives and be exposed to many different products and technologies. Therefore, it is a good idea to prepare a media kit on a USB key (containing press releases about the products that you showcase, product images, company presentations etc.) to hand out to editors during the product exhibition. You may even consider preparing goodie bags with merchandise or product samples that the editors can take home with them after TechBrief. However, please be mindful that many journalists are traveling by plane and cannot carry large items in their luggage.
BOOTH SET UP
The TechBrief exhibition will be held in a 250m2 conference room located on level 2 at the Radisson Blu Arlanda Airport Conference Center.
Each brand booth will consist of one to three tables, depending on which package you’ve chosen. The tables are 120 cm wide, 72 cm high, 60cm width each. This means that the booth is not the size of an ordinary booth from bigger trade shows, so keep this in mind when planning which products to display. More info about the setup will follow in advance of the event.
If you wish to give the booth your own brand identity, you can of course bring or ship roll-up banners etc. to the hotel in advance (please see below for further info on shipments).
It will be possible to set up your booth the night before the event, on October 23rd from 6:00 PM (however, please note that the conference center closes at 9.00 PM). You can also set up your booth in the morning of the event day, while other brands are delivering their presentations.
Radisson Blu SkyCity Hotel offers Wi-Fi in the conference rooms which usually are around 10-15mbit per unit. However, we cannot guarantee 100 pct. for the speed, as this of course depends on how many people are online at the same time. Therefore, we strongly encourage you to download files etc. that you wish to showcase to attending press in advance.
If you know that you will be playing videos, games etc. at your booth that cannot be downloaded in advance and thus need stable line (2mbit), please let us know in advance.
There will of course be a cabled line in the presentation room.
You can ship products and roll up banners etc. for the exhibition to the hotel in advance. These can be sent one week in advance to the following address:
Radisson Blu Airport Terminal Hotel (Arlanda Airport Conference Center)
Att: Charlotta Ljungner
19045 Stockholm – Arlanda
IMPORTANT: Mark the parcels “Ref: 8169657”.
Please make sure your parcels are easily recognizable with your brand name/logo, since he hotel will be receiving many packages.
When TechBrief is over, it is the brand representatives’ responsibility to makes sure all products and materials are taken down and packed. Likewise, it is your responsibility to make sure that all parcels are marked with return labels and that a currier has been ordered to pick up the parcels the following day, on October 25th. The hotel will not be able to send/order couriers for you.
Brand representatives that wish to stay at the Radisson Blu SkyCity should remember to book hotel rooms in advance. Because of the hotel’s excellent location in the airport it is sometimes very booked.
FURTHER INFORMATION OR QUESTIONS
If you have any further questions concerning what to prepare for the event, please direct them to Helle Jakobsen at email@example.com