• Great opportunity to launch and present both new and existing products to Nordic tier 1 editors. You have a 20 minute brief to deliver an interesting presentation to the attending press (no other brands present), which is a unique opportunity to speak directly to some of your key influencers.
  • Editorial participation KPI (Key Performance Indicator) ensures strong participation from Nordic media. The “sharing of stage” and the fact that a broad range of popular international brands attend the same event strengthens the incentive to participate from a media perspective.
  • Valuable face-to-face interaction with established press, giving a unique opportunity not only for coordinating articles and reviews and giving interviews but also for ensuring good media relations in the long term.
  • Economies of scale press event; the many-to-many approach results in a good ROI compared to press events held by individual vendors.
  • Minimal time investment; hosting individual press events often requires huge budgets and resources, but at TechBrief everything is taken care of as the TechBrief-team handles all coordination and project management, media invitations and follow-up, including booking and payment – you just have to decide what to present and show up with your team and products.
  • Convenient location